Gain a competitive advantage with the right domain name
Slam dunk your competitors by using a great domain name to gain a competitive advantage.If you're in business, one thing's a given.
You've got competition.
This is particularly true online because rival businesses are only a click away.
This means to succeed online, you need to do everything you can to stand out from the crowd.
There are five key ways you can do this and gain a competitive advantage: price, quality, service, availability and location.
You can beat the competition on price by selling the same product for less. Alternatively, you can offer to price match a rival's price. But lower prices mean smaller margins and it's not always possible for small businesses to compete on price, particularly when faced with bigger competitors who have greater buying power. It could be that you can't even buy the product for what they are selling it at.
Offering a better quality product or service to your customers also gives you the edge over competitors. It's impossible to offer better quality when you are selling the same can of Heinz Baked Beans as every other bean retailer however.
Offering high levels of customer service is key to long-term business success. You need and want to be the very best at what you do to succeed in business. Again, your competitors might also offer fantastic customer service. More and more companies strive to do so, not least because reputation has never been more important with the likes of Trustpilot and TripAdvisor allowing customers to rate businesses.
Out of stock. The three words that are guaranteed to see a potential customer hot foot it over to Google to find a website that does have stock. So making sure you can meet demand is crucial. Closely linked to availability is speed. How quickly can you get your product or service to your customer? If you offer next day delivery, make that crystal clear. If you send everything by first class post, advertise that fact. If you offer free delivery that's another plus worth shouting about.
Just as it's advantageous to be on Main Street rather than Back Street in the real world, your choice of web address can be the difference between success and failure online.
That's why the right domain name can be crucial in gaining a competitive advantage over your rivals.
This is never more true than when two businesses are making more or less the same offer to potential customers.
A great domain name means a customer is more likely to trust you the first time, and more likely to remember you the second time.
Online, your domain name is your brand.
A good domain name exudes trust simply because the general public associates the best domain names with the most established businesses.
When someone sees your domain name on the side of a van or in the search results, its quality will go a long way in determining whether or not that someone will visit your website.
A good domain name is also memorable, an important factor in making sure a customer finds you when they want to buy your goods or services again.
What this means is the sooner you make the move to a great domain name, the better for your business. It will give you an advantage over your competitors that will pay for itsel many times over.
Brandwise specialises in helping you find the right domain name for your business.
If you require help or advice in choosing a domain name for your business or are looking to rebrand, let us know how we can help you by emailing us at email@example.com.