Find the perfect domain name for your business
Today, traditional bricks and mortar enterprises jostle for the attention of customers alongside virtual businesses and those who embrace both the old and new. That's why standing out from the crowd has never been more important for small and medium-sized business owners.
The internet may have increased the competition, but it has also thrown up opportunities galore to shine.
And at Brandwise, we believe those opportunities don’t come any bigger than having the right domain name.
What qualifies as the right domain name?
The right domain name for your business will mean a customer is more likely to trust you with their business the first time, and more likely to remember you the second time.
The Financial Times was right when it said that if the internet is a virtual world, domain names are its real estate because your choice of domain name can mean the difference between building your business on Main Street or the back of beyond.
With the right domain name, you can start to dominate your niche market from day one (and we all operate in niche markets).
From your customers’ perspective, your domain name should be memorable (easy recall), convey trustworthiness, perhaps be descriptive of the products and services you offer, and ideally pass the radio test (for radio read word of mouth).
Even the right domain extension can be crucial to your success. Did you know, for example, that 81% of British internet users prefer to use a .co.uk website when buying online over a .com? Other extensions aren’t even on their radar. It simply beggar’s belief that anyone would ignore that one fact and use anything else for a business catering for the UK market and yet you see all sorts of weird and wonderful extensions being used.
And if you are relying on social media platforms alone to generate business, you are leaving plenty of business on the table. According to research from 2018 by Insight Engineers, 57% of consumers avoid using businesses that are only present on social media.
A domain name can make all the difference to your business. Properly deployed, it will increase traffic to your website, reduce marketing costs both offline and online, and boost profits throughout the year. Research from 2016 by 3Gem found that 93% of businesses reported that having a website delivers more customers and increases brand awareness.
If the domain name you want for your business is listed for sale on Brandwise, let's make it happen. We're here to sell domain names so if you don't like the asking price, make us a sensible offer and we will see what we can do to make that domain name yours!
We also produce Bloody Good Content. Oh, and we're proud to be the worst SEO company on the planet.
We can help you find the perfect domain name - and we can help you develop it too.
Brandwise specialises in selling memorable and brandable domain names that can make a real difference to your business, but we also offer a range of online marketing services to a select number of clients, primarily in Edinburgh and the Scottish Borders but throughout the UK too.
Our services include:
Why only a select number of clients? We don't pretend to be all things to all men, and we find that we produce our best work by limiting the number of projects we work on at any one time.