A domain name is for life, not just for Christmas
A domain name is a one-off purchase that will pay dividends for you and your business for years to come. Just like Santa, it's the marketing spend that keeps on giving - and the better the domain name, the more it will deliver.
A full page advertisement in a newspaper is a one-time marketing hit.
A 30 second commercial on your local radio station is the same.
Printing and handing out a million flyers the same too.
A domain name is different. It's a one-off purchase that will work for you today, tomorrow, for as long as you own it.
As the title says, a domain name is for life, not just for Christmas.
And the better the domain name, the smarter it will work for your business, 24/7, 365 days a year, year after year.
“There is a natural assumption: the biggest, oldest companies have the premium generic domain names.”
Shaun McGowan, CarLoans.com.au
It therefore makes sense to get the best domain name possible for your business. To do anything else is false economy.
All of the best domain names were registered years ago, but many are available on the aftermarket.
That's great news if one of those names that is available is the one you want.
What's not such great news is that the pool of the best domain names isn't getting any bigger.
Even worse, the pool of available best names is getting smaller, with established businesses and start-ups alike, buying them and putting them to work.
There is only one gold.co.uk for example. It was first registered way back in 1995, but was available on the aftermarket right up until 2015. Then it sold, snapped up by Jewellery Quarter Bullion Limited. They probably couldn't believe their luck that a competitor hadn't bought it. It's unlikely it will ever be available again. No other gold dealer will be able to use it.
Of course, they could have saved their money and registered jewelleryquarterbullion.co.uk instead. You don't need a degree in business to see why they didn't.
If the name you want is available on the aftermarket, and the asking price makes sense for your business, then buy it.
Buy it and put it to work for your business.
There's no guarantee it will still be on the market tomorrow. Snooze and you lose as they say.
The right dom\ain name just might be the key to making all your Christmases come at once.
Brandwise specialises in helping you find the right domain name for your business. Let us know how we can help you by emailing us at firstname.lastname@example.org.