Domain Names - The Marketing Spend That Keeps On Giving
Place an ad in your local newspaper, and you’ll have to do the same again next week. Start a Google Adwords Pay Per Click (PPC) campaign, and as soon as you stop spending, the traffic to your website stops too.A domain name isn’t like that. Once bought, the only ongoing cost of a domain name is the small annual renewal fee*, and yet it will keep on delivering customers to your business year after year after year. And each time a new customer comes to your website because they were able to remember your web address, or because it stood out in search results, that’s less money you have to spend on those newspaper ads and PPC campaigns.
What’s more, a domain name isn’t just about online marketing. According to research by Nominet, a domain name now appears in over two-thirds of all UK print and television ads. You’ll hear them on the radio and you’ll see them on the side of vans. Who hasn't pased a van or a lorry on the motorway and thought, "That's a great domain name!"?
A domain name is the marketing spend that keeps on giving. The secret is to own one that is so easily recalled by customers, it will pay for itself over and over in the months and years ahead.
* All domain names are subject to annual renewal. The fees paid for this renewal are not paid to Brandwise, but to the Registrar of your choice. For all sales over £199.00, we extend the registration period until 2020, meaning you will have no renewal fees to pay until then. Typically annual renewal fees are £5 to £8 a year, but vary by Registrar. If you are paying a great deal more for renewal fees, it's perhaps time to look for another Registrar.
Transform Your Back Street Shop Into An Online Market Leader With The Right Domain Name
Small independent retailers are struggling against a tide of rising rental costs, competition from supermarkets, and of course the rise of the internet. But it's online that traditional mom and pop stores can find their salvation and the right domain name can help them not only survive, but truly thrive. more