SEO can transform your Edinburgh website. Just ask Donkey.

Looking for a vegan restaurant in Edinburgh’s Old Town? Google it.

Want to know the lyrics to Sunshine On Leith? Google it.

Need an emergency plumber in Murrayfield or a naked butler for your forthcoming soirée in Morningside? Google it.

If you want to find something, be it information, a product, or a service, chances are you'll head straight to the world's favourite search engine and “Google it”.

Simply enter a search word or phrase, and Google returns a list of matching results faster than a dropped ten pound note gets picked up on Princes Street. You then click on the link of your choice and go on your merry way to the web page the link leads to.

Google is just one of a number of search engines eager to direct users in the right direction, but with a 90% plus share of the UK search market, it is by far the the biggest. I'm guessing you use it regularly. The same can be said of your potential customers, which means every time someone searches for a product or service you offer, it's an opportunity for you to make money.

Oh! Oh pick me! Pick me! Me! Me! Meeee!

It’s mind-blowing when you think about it. The biggest internet companies on the planet - Google, Yahoo, Microsoft - are out there 24 hours a day, punting your goods and services to people searching for them. If you sell Edinburgh Rock, and Google knows you sell Edinburgh Rock, there's a chance that someone searching for it online will buy it from you.

Or maybe not.

Google might return thousands of search results for every query made, but we all know from experience that you rarely have to look beyond the first page to find what you want. Which means if your website doesn't appear on the first page, one of your competitors gets the business. Ouch.

Finding yourself on page one of Google's search results is great for business, but it rarely happens by accident.

So how do you get your website to show up on page one of the search results? That's got to be the $64,000 question. Well, I can give you an answer in three words: Search Engine Optimisation (or, if you're in a hurry, three letters: SEO).

SEO involves optimising your website's pages so that Google falls in love with them.

Not only that, it will help convince Google that your website should rank above other websites offering the same goods and services. The nearer you are to the top of that first page, the higher the click-through rate (CTR); and the higher the CTR, the more customers will be heading your way.

If that sounds like music to your ears, wait until you hear about Proper SEO. It's like having Donkey from Shrek in your corner, demanding you get picked. Not even Google ignores Donkey.

SEO with knobs on

Proper SEO will put you on that first page for keyword searches relevant to your business, and as close to the top of that first page as possible.

We start by finding out everything we can about your business, its products, and its services.

We then conduct a thorough analysis of your existing website, looking at its strengths and weaknesses from an SEO point of view.

Then we do the same for your competitors' websites, particularly the ones that already rank well for search terms relevant to your business.

From what we learn, we come up with a plan of action to get your website ranking, one that encompasses:

Technical SEO - SEO that takes place behind the scenes of your website. We make sure the site architecture is bang on, that your website is as fast as it can be, that it looks as good on a desktop as it does on a mobile phone, that sort of thing.

On-Page SEO - This involves optimising the content of web pages so that they are both search-engine and customer friendly. Unlike most Edinburgh SEO companies, we count some coding as On-Page SEO. That's because we believe html elements like Title Tags, for example, should never be divorced from the page content itself.

Off-Page SEO - SEO that supports your website from afar such as directory listings and links from other websites. Again, we like to borrow a little bit of Technical SEO and file it under Off-Page SEO. For example, you can influence the choice of snippet Google uses for your website in its search results. The better that snippet, the more clicks.

In truth, any SEO company worthy of the name will offer you something along the above lines, but we don't stop there. Nope. We go the extra mile for you with what we call Proper SEO.

SEO can drive all the traffic in the world to your website, but if that traffic doesn't convert into customers, all that effort is wasted. That's why we believe SEO goes hand-in-hand with Conversion Rate Optimisation or CRO, and why we see CRO as an integral part of Proper SEO. It's like salt and sauce. Your chips just wouldn't taste the same without them both. As the name suggests, CRO is all about converting more visitors into customers, and while working on a page's SEO, we like to make sure the CRO passes muster too.

If you're in Edinburgh and want some Proper SEO, come to donkey!

Proper SEO can help deliver more visitors to your website who will buy your products, use your services, or support your cause.

To find out more about how Brandwise can work with you to grow your business using Proper SEO, let's arrange a no-obligation chat. Just fill in the form on our Contact page to get the ball rolling.

Brandwise offers Proper SEO and other online marketing services to businesses and organisations in and around Edinburgh.



Full disclosure: we don't actually have a donkey so you won't get to meet one. Sorry. But some of us are old enough to remember the ones on the beach at Portobello, if that counts.



Last updated: 6th November 2020