Website Content


Edinburgh website content without the monkey business

When it comes to creating content for your website, we don't monkey around

Want some cheap content for your website?

Have you tried the Monkey House at Edinburgh Zoo?

No, I’m serious.

Apparently, if you give enough monkeys enough typewriters and enough time, they will produce the collective works of Sir Walter Scott. I’ve also heard that if you throw in some six-packs of Tennent's Lager, you might even get the collective works of Irvine Welsh.

Of course, cheap content doesn't mean good content.

When the University of Plymouth gave monkeys a keyboard for a month, the results were far from promising. One monkey tried to smash it with a rock and several others urinated on it. True, five pages of text were produced, but they mainly consisted of the letter “S” over and over again.

Don't monkey around with your website content

There are plenty of cheap content providers out there, if that's your bag.

One way to produce cheap content is to "borrow" it from elsewhere on the internet. It's known in the trade as "scraping", as in scraping the barrel. Content providers who do this copy huge chunks of texts from other websites and then mix it up a bit in the hope that nobody notices. Wikipedia is one of their favourite haunts.

A lot of businesses are paying for this kind of content without knowing it. The problem is that doing so runs contrary to Google's Quality Guidelines, and if you are caught doing it, it's your website that gets punished, not the content provider.

Specifically, Google warns against:

  • Copying and republishing content from other sites without adding any original content or value

  • Combining content from different web pages without adding sufficient value

  • Copying content from other sites, modifying it slightly (for example, by substituting synonyms), and republishing it

  • You certainly don't want to get caught monkeying around by Google. The cost of lost search engine rankings can devastate a business.

    Do you need content for your website?


    Content is crucial to your online success.

    Content drives traffic to your website and content converts that traffic into customers.

    At Brandwise, we focus on providing you with not just good content, but Bloody Good Content.

    We like to begin by talking to you about your business and what part your website will play in its success going forward. We can do this by phone, email or video call, but sometimes it's best to visit your business to get a real feel for what you offer. That's why we like to work with local businesses in Edinburgh and the Borders, although we're happy to travel further afield to work with the right client.

    We then come up with a plan to provide you with content tailored specifically to your needs and goals. Sign off on that, and we get to work on your behalf.

    And here's why our content will be good for your business.

    For one, it's created by Search Engine Optimisation professionals. This guarantees it will meet Google's Quality Guidelines and will compete at the very top of the search engine rankings.

    Just as important, it will meet our high CRO standards. CRO stands for Conversion Rate Optimisation, and it is Conversion Rate Optimisation that turns more website visitors into customers.

    Come talk to the organ grinders

    Forget the monkeys. If you need content for your website, come talk to the organ grinders. We don't work for peanuts, but we do promise not to pee all over your website.

    To find out more about how Brandwise can use Bloody Good Content to grow your business, let's get together. Just fill in the form on our Contact page to get the ball rolling.

    Brandwise offers content writing and other online marketing services to businesses and organisations in Edinburgh and throughout the Scottish Borders including Galashiels, Hawick, and Peebles, as well as Carlisle and Berwick. We also provide content to clients elsewhere in the UK.




    Last updated: 8th September 2020

    Edinburgh website content without the monkey business